Showcased here is my work for a public relations writing course at the S.I. Newhouse School of Public Communications. Each student in the class was to pick a U.S. based company to research and complete various writing pieces for that company throughout the course. I spent majority of the semester crafting mock pieces for Chick-fil-A, Inc. along with other fictional public relations work.
The following information is not intended to be factual but is part of a class writing assignment from January 2023 through April 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately. Arrow through slide show to view or click underlined titles to open documents in new tab.
News Release – A sample release to announce a new hire within the company.
Fundraising Appeal – A sample appeal to customers written from the CEO.
Op-Ed – A sample op-ed discussing the company’s stance on being closed on Sundays.
Audience Persona – A sample persona on one of Chick-fil-A’s target audiences.
Diversity Analysis – A presentation looking at Chick-fil-A’s current DEI practices and what could be improved.
Fact Sheet – A sample fact sheet based off of a previous news release from the company.
Pitch Letter – A sample personal email pitch.
Media Alert – A sample media alert based off of a past Chick-fil-A press release.
Talking Points – A sample of talking points for a media briefing held by a fictional company.
